Accountaire
Accounting practice
A marketing site built in Nuxt with Strapi as the content layer, so the practice can publish services, guides, and updates without developer involvement.
- Nuxt
- Strapi
- Headless CMS
Websites, storefronts, portals, and web applications, engineered in whichever technology suits the job rather than the one we happen to prefer.
Most business websites underperform for a structural reason rather than a visual one. They are built as brochures: a set of pages that describe the company and then stop. A web platform behaves differently. It routes a visitor toward a decision, captures intent while it exists, and hands the record to the systems your team already runs. That gap is the difference between a site that quietly costs you money and one that earns its place, and we pick the technology to fit the application rather than the other way round.

Custom web development earns its cost when a template stops paying its way. If any of the following describes your situation, a built platform will return more than another redesign.
It is worth saying who this is not for. If you need one landing page live next week, a page builder will serve you better and we will tell you so.
Marketing sites structured around your buyers and your sales motion rather than a template. Every page has one job: bring the right visitor in and move them toward a decision.
Software that happens to run in a browser. Dashboards, booking engines, approval flows, and the operational tools your team currently holds together with spreadsheets.
Catalogue, checkout, payments, tax, and fulfilment wired into the systems you already run. Built for a real product range and real order volume rather than a demo store.
Authenticated spaces where customers and partners see their own data. Accounts, documents, statuses, and notifications, delivered as a product rather than an inbox thread.
An editing layer matched to how your team actually works, whether that is a traditional CMS, a headless setup, or a custom admin built for your content model.
Your CRM, ERP, payment provider, and accounting package connected properly, so one form submission becomes a record in every system that needs it.
Moving off a platform you have outgrown, without losing content, URLs, or the integrations your operations depend on. Planned as a migration, not a rebuild and a hope.
Server rendering, image handling, caching, and disciplined JavaScript, so pages load quickly on ordinary phones and ordinary networks rather than only on office broadband.
Input validation, dependency hygiene, sensible auth, and interfaces that still work with a keyboard or a screen reader. Both are cheaper to build in than to retrofit.
Dependency updates, security patching, small feature work, and a real route to reach us when something breaks. A launched site is the start of its life, not the end of our involvement.
Servers, uptime, backups, and monitoring are a separate service and are covered on managed hosting and website maintenance.
There is no single correct answer, and any agency that gives you the same one every time is describing its own comfort zone rather than your project. Four things decide it.
A content heavy site, a transactional storefront, and a data heavy internal tool pull in different directions. The dominant workload decides the shape before anything else does.
If your in house team will own the code, we build in something they already know. A technically excellent choice nobody on your side can maintain is a liability, not an asset.
Existing systems usually constrain the decision more than preference does. We look at your CRM, ERP, payment provider, and data sources before recommending anything.
Your hosting, compliance position, and data residency rules can rule options in or out on their own, so we settle that early rather than discovering it at launch.
In practice we build across JavaScript, TypeScript, Python, and PHP ecosystems, and we will tell you plainly when a simpler option would serve you better than a custom build. If the wider question is what to build at all, start with our build a digital product solution.

A website presents information. A web application does work. Users sign in, records change, business rules run, and something is different afterwards. That difference changes how a project is scoped, because permissions, state, audit trails, and edge cases carry more weight than page layout does. Anything behind a login is reviewed against the OWASP Top 10, the standard awareness document for web application security risks.
| Aspect | Marketing website | Web application |
|---|---|---|
| What it mainly does | Presents information and captures enquiries | Runs business logic and changes records |
| Who signs in | Editors only | Staff, customers, or partners, with roles |
| Hardest part of the build | Content model and page structure | Permissions, state, and edge cases |
| How success is measured | Enquiries, conversion rate, organic reach | Work completed, error rate, time on task |
| Typical failure mode | Nobody can publish without a developer | An unhandled case corrupts a real record |
Most of the web apps we build replace something that already exists and has stopped coping: a spreadsheet several people edit at once, a shared inbox acting as a queue, or a legacy tool nobody wants to touch. The work is usually less about inventing a process and more about giving an existing one somewhere reliable to live.
Job tracking, scheduling, approvals, and inventory. The systems your team uses all day and nobody outside the company sees.
Booking engines, quoting tools, and self service areas that remove a phone call from the process entirely.
Live views built on your real data, replacing the report somebody currently assembles by hand every Monday.
If your service should be a product, we build the tenancy, billing, and permission model that lets it become one. Systems with no browser front end at all belong with custom software development.
Ecommerce projects rarely fail at the storefront. They fail at the seams: stock that disagrees with the warehouse, tax that breaks in a second country, or a checkout that loses people at the payment step. We build the storefront, then spend most of the project on everything it has to agree with.

Underperformance is rarely announced. It shows up as small frictions that each look tolerable on their own. Read the list below and count how many apply.
Each of these is fixable. Together they usually mean the site needs rebuilding as a system rather than patching as a design. If the problem is reach rather than structure, that is a job for growth marketing instead, and we will say so.

Web platforms we designed and shipped, the constraint that shaped each build, and the stack it runs on.
Four stages, in order, with something reviewable at the end of each. Replatforming work carries a redirect map built on HTTP 301 Moved Permanently responses, and structured data is added during the build using the types Google documents in its structured data gallery.
We agree who the site is for, what a good enquiry looks like, and how success will be measured. That produces a sitemap, a content model, and a stack recommendation.
Interface design and CMS structure are designed together, so every component your team can publish exists in the design and nothing is improvised later.
Front end, CMS, and integrations are built in two week increments with a staging URL you can review throughout. Analytics and structured data go in during the build.
Redirect mapping, launch checks, and Search Console monitoring, then iteration driven by what real visitors do in the first weeks rather than by opinion.

A launch is not a result. We agree the numbers that matter before development starts, instrument them during the build, and report against them afterwards. In practice these are the measures we instrument.
Breadth exists so the recommendation can be honest. These are the tools we work in regularly, grouped by the part of the system they belong to.
If a template, a platform, or a smaller change would get you there, we will tell you. It costs us a project occasionally and saves the relationship every time.
Repository, accounts, infrastructure, and intellectual property are yours from day one. No proprietary layer you cannot leave and no hostage hosting.
Documented, conventional, and written in something your team can maintain. Clever code that only its author understands is a liability we decline to create.
Design, front end, back end, and delivery sit in the same team, alongside mobile app development and devops and infrastructure, so nothing falls into the gap between suppliers.
It depends on scope rather than page count, so we quote after a short discovery conversation rather than from a price list. A brochure site, an ecommerce build, and a bespoke web application are different orders of work, and we would rather give you an accurate number than an attractive one.
A marketing site typically runs eight to twelve weeks from kickoff to launch. Ecommerce and web application builds run longer because of integrations, permissions, and testing. We scope in phases so something real is live early rather than everything landing at the end.
Whichever one fits the problem. A marketing site, a high traffic storefront, and an internal operations tool have genuinely different requirements, and pretending otherwise is how agencies force every client into the same stack. We choose after understanding the application, who will maintain it, and where it needs to run.
Yes, and migration is planned rather than improvised. We map every existing URL and redirect it permanently, carry across content and metadata, and keep the old site available until the new one is verified. If you also want the search and campaign side handled, that sits with our growth marketing team.
Yes. We fit the editing layer to the people who will use it, so your team can publish pages, update products, and change copy without a developer or a deployment. We document the setup and train whoever will be running it.
Often, yes. We can take a defined workstream, build alongside an internal team, or hand over completely with documentation and a walkthrough. We build in a technology your team knows when they are the ones maintaining it afterwards.
Tell us what the site needs to do. We will come back with a scope, a timeline, and a recommended stack.
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Lahore, Pakistan · London, U.K · Austin TX, U.S · Toronto, Canada