Web Case Study
Marketing Website for a Property and Care Provider
Fast, maintainable marketing site
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Mak Gud Limited on desktop and mobile
Overview
A straightforward, fast marketing website for a property management, housing, and care provider. It was built to stay simple to maintain alongside its sister company site.
Mak Gud Limited manages HMOs, builds and sells property portfolios, and provides supported living and home care. The site's job is credibility and clarity. Show what the business does, who it serves and how to start a conversation. Do not make anyone hunt for any of it.
The challenge
A property and care business needed a credible public presence. It had to load quickly and stay easy to update, without the overhead of a heavy platform.
The business spans property and care. Those are different audiences asking different questions, and a site that blurs them serves neither well. A heavy platform would also add maintenance overhead to a team whose actual work is not running a website.
What we built
Built a lean marketing site with a clear service structure. It shares conventions with the sister company site, so both remain simple to maintain side by side.
We kept the build lean. Content is grouped by audience rather than by the org chart. Investors, housing associations, buyers and sellers each get a direct route to what concerns them. The site shares conventions with the sister company build, so one person can maintain both without learning a second system.
- Clear service structure spanning property and care
- Direct routes for investors, associations, buyers and sellers
- Lean build with low ongoing maintenance
- Conventions shared with the sister company site
- Responsive layouts checked at phone width first
Results
Mak Gud Limited does not carry a measured before-and-after metric. The outcome instead: Built a lean marketing site with a clear service structure. It shares conventions with the sister company site, so both remain simple to maintain side by side.
Technology used
We are technology agnostic by policy. This is a record of what Mak Gud Limited required, not a house standard.
Services behind this project
Mak Gud Limited drew on 3 services from our catalogue, matched to what a web project like this actually needed.
Web development
Browser based products and sites built as systems, not as decorated pages. The structure, speed and maintainability survive past launch.
Explore web development →Custom software development
Bespoke systems for teams with a very specific requirement. An off the shelf product would force them to change how they work.
Explore custom software →Branding and design
Visual identity and interface design that gives a product a consistent voice. Not a different personality on every screen.
Explore branding and design →This work sits inside our Brand solution, for teams facing the same problem.
Related case studies
3 more case studies from work we have delivered, starting with other web projects.
The full portfolio holds every case study we publish, grouped by discipline.
Mak Gud Limited FAQs
Because the ongoing cost lands on the client. A lean build loads faster and needs less attention. It does not require a subscription and a plugin audit to stay secure.
By giving each a route of its own rather than a shared page that compromises for both. Property and care are addressed separately and clearly signposted from the top level.
Both sites share conventions, so whoever maintains one already knows how the other works. For a small team that is the difference between updates happening and updates being postponed.
Planning something like Mak Gud Limited?
Tell us what you are trying to build. We will tell you plainly what it would take, including the parts that would not be worth doing.
Last updated 3 September 2026
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Lahore, Pakistan · London, U.K · Austin TX, U.S · Toronto, Canada