Brand and Design
B2B Brand Brief: Explain the Business Before the Colour Preferences
Most brand briefs are a visual wishlist. A useful one explains the business: who buys, what problem you solve, what makes you different, and what you can prove.
Blog category
Brand and Design
Visual identity and interface design, and how a consistent design system holds together across a product.
Latest articles
Brand and Design
Why a Design System Pays Off Later, Not on the First Project
A design system costs more than a one-off style guide on the first project and less than rebuilding the same components repeatedly on every project after it.
Brand and Design
Logo Refresh or Brand Refresh: How to Tell Which One You Actually Need
A tired logo and a brand problem look similar from the inside. Here is the actual test for which one you are facing before you commission either.
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