Brand and Design
Logo Refresh or Brand Refresh: How to Tell Which One You Actually Need
A tired logo and a brand problem look similar from the inside. Here is the actual test for which one you are facing before you commission either.
Blog category
Brand and Design
Visual identity and interface design, and how a consistent design system holds together across a product.
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Brand and Design
Why a Design System Pays Off Later, Not on the First Project
A design system costs more than a one-off style guide on the first project and less than rebuilding the same components repeatedly on every project after it.
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