[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-category-growth":3,"blog-category-posts-growth":9,"blog-categories":51,"blog-tags":73},{"category":4,"error":8},{"name":5,"slug":6,"description":7,"seo":8},"Growth","growth","Search visibility, content and acquisition: the growth work that sits alongside a build rather than bolted onto it.",null,{"posts":10,"pagination":47,"error":8},[11,33],{"id":12,"title":13,"slug":14,"excerpt":15,"cover":16,"coverAlt":20,"datePublished":21,"dateModified":21,"category":22,"author":23,"tags":26},"s8jpxyqt8749wyxz7awaoxmf","What Actually Moves Conversion Rate on a Service Business Website","what-actually-moves-conversion-rate-on-a-service-site","Conversion rate optimization gets reduced to button color debates too often. Here is where the real gains on a service business site actually come from.",{"url":17,"width":18,"height":19,"alt":20},"https:\u002F\u002Fmedia.drieverse.com\u002Fdrieverse-media\u002Fcms\u002Fwhat_actually_moves_conversion_rate_on_a_service_site_cover_4170e41a72.png",1200,630,"What Actually Moves Conversion Rate on a Service Business Website - cover image (seed-blog-content-cover)","2026-09-05",{"name":5,"slug":6},{"name":24,"slug":25},"DrieVerse Tech","drieverse-tech",[27,29,31],{"name":28,"slug":28},"observability",{"name":30,"slug":30},"positioning",{"name":32,"slug":32},"process-design",{"id":34,"title":35,"slug":36,"excerpt":37,"cover":38,"coverAlt":40,"datePublished":21,"dateModified":21,"category":41,"author":42,"tags":43},"tiosouidy8ekxcnx36bdsllt","Why Most B2B Websites Rank for the Wrong Keywords","why-most-b2b-websites-rank-for-the-wrong-keywords","Ranking for a keyword nobody who buys actually searches for is a common, avoidable mistake. Here is where it comes from and how to check if it is happening to you.",{"url":39,"width":18,"height":19,"alt":40},"https:\u002F\u002Fmedia.drieverse.com\u002Fdrieverse-media\u002Fcms\u002Fwhy_most_b2b_websites_rank_for_the_wrong_keywords_cover_10b937d46d.png","Why Most B2B Websites Rank for the Wrong Keywords - cover image (seed-blog-content-cover)",{"name":5,"slug":6},{"name":24,"slug":25},[44,45],{"name":30,"slug":30},{"name":46,"slug":46},"evidence-based-claims",{"page":48,"pageSize":49,"pageCount":48,"total":50},1,12,2,[52,56,60,64,68,69],{"name":53,"slug":54,"description":55,"seo":8},"AI and Automation","ai-and-automation","Applied AI and automation: what it actually does inside a working system, and where a human stays in the loop.",{"name":57,"slug":58,"description":59,"seo":8},"Brand and Design","brand-and-design","Visual identity and interface design, and how a consistent design system holds together across a product.",{"name":61,"slug":62,"description":63,"seo":8},"Company","company","Updates from DrieVerse Tech: what we are building, shipping and learning.",{"name":65,"slug":66,"description":67,"seo":8},"Engineering","engineering","Software architecture, code quality and the engineering practice behind the systems we build.",{"name":5,"slug":6,"description":7,"seo":8},{"name":70,"slug":71,"description":72,"seo":8},"Infrastructure and Operations","infrastructure-and-operations","DevOps, hosting, reliability and the operational work that keeps a system running once it is live.",[74,76,78,80,81,83,84,85,86,88],{"name":75,"slug":75},"architecture",{"name":77,"slug":77},"decision-frameworks",{"name":79,"slug":79},"discovery",{"name":46,"slug":46},{"name":82,"slug":82},"human-in-the-loop",{"name":28,"slug":28},{"name":30,"slug":30},{"name":32,"slug":32},{"name":87,"slug":87},"risk-management",{"name":89,"slug":89},"technical-debt"]